Instant Ownership Check

Read full case study here

Overview

• Advarisk sells property verification to Indian banks; every loan needs an ownership check (who owns it, any encumbrances, clean title).

• IOC promised to do this in minutes by pulling from state revenue databases. Good pitch, failing product.

• Screens were walls of near-identical tables.

• Match accuracy shown as percentages nobody understood, so ops re-verified everything from scratch.

• Undecoded acronyms, no map (every banker opened Google Maps in a second tab).

• NPS was low. A prospective bank: "We like your data. We don't like your interface. Fix it and we'll sign."
  
  

The approach

• Four weeks, no PM.

• Reused the design system I'd already built across three Advarisk products, so components and tokens were ready.

• Worked off real evidence: six months of support tickets clustered by frequency (same three questions repeating).

• Sales-feedback log captured every demo objection, including the new bank's UX critique.

• Shadowed ops analysts and bankers to see what they did, not what they said.

• Mapped problems, made the calls, prototyped, validated with users, shipped.
  
  

The Solution

• A map on every case page, since bankers were already doing it manually.

• Adjectives instead of percentages, turning a verdict into an action signal.

• AI that shows its work: confidence taxonomy shaped with the data team, every machine-written element clearly labelled.

• One product, two surfaces: work queue for ops, status dashboard for bankers, joined by a shared chat rail.

• Accessibility as an adoption lever: colour, icon, and text each carry status independently.
  
  

The result

• IOC became Advarisk's top revenue-generating product.

• 2 new bank contracts signed within a quarter, both citing the new UX.

• "What does this score mean?" tickets effectively disappeared in the first month.

• Bulk upload recovery climbed from ~23% to ~78%, saving tens of thousands of rows from manual re-keying.

• The PDF report I built solo over a weekend (Figma MCP + Claude Code) still ships every report update.